Bridg

Bridg was a communication tool meant for non-profits and their membership to communicate 1:1 or in groups. It would help facilitate a better understanding of what members wanted to hear about and how best to manage their needs against the organization’s.

Our team focused on brand design, strategy and user experience for the startup’s first product MVP. We started out understanding the problems non-profits have communicating effectively with their members. The product we created was a solution to replace older, ineffective methods of communication.

A two-way conversation

Unlike simple one-way messaging, we needed to create a conversation model to map omni-channel communications to the non-profit and then back to the members.

Innovation driven by data

The accumulation of data insights would power the organization’s communication channel to its members, its future programs, and how it modeled its future messaging.

We evaluated the user journey to generate low-fidelity wireframes that met stakeholder requirements. We discussed the potential evolution of the platform and how to adapt it as product features expanded.

We created a design system for content and paradigms for its use so the application could scale responsively across screen sizes, native and web.

We offered both members and organizations a voice in the product to get a full 360-degree viewpoint. We started CMS platform work and discussed how the design would flex against the various kinds of content placed inside it (polling data visualizations, galleries, videos, etc.).

An untimely end

While the product ultimately never made it to market, the insight gained from this experiment powered the company’s data tools, which were then utilized in other programs.