Crater
A networking app built for creators.
The challenge: To launch a social media networking platform for the creator community, a population that generates content on social media platforms with the goal of earning revenue. Viral videos can turn into real income or even brand sponsorship.
But the connections to brands isn’t easy. Neither is growing an audience. So our goal at Crater was to pair creators across industries and design a place for them to get noticed.
We wanted to give these users control over how and where their content surfaced.
Get creators on a single platform
Make them visible to brands
Help new creators and known ones discover each other
Provide resources to help them be successful
We designed a feed where sourced content could live, allowed the creators to market themselves better, communicate with other creators on the platform and get better visibility to brands already affiliated with the network.
The project from start to MVP launch, took just under a year to complete, with subsequent feature updates planned over several months for invitation-only beta users.